2 weeks
Duration
Burgerville
A video-led brand website for a multi-location Sydney smash burger chain, built to look premium and send customers straight to online ordering.
Food/Restaurants
Industry
Date
Challenge
Burgerville is a smash burger brand with stores in Merrylands, The Entrance and more. With several locations and a menu that goes well beyond burgers (wraps, cheese steaks, loaded fries, desserts), they needed one brand home that looked as good as the food and made ordering effortless, whichever store a customer was near.
Process
We opened the site with a looping food video to grab attention straight away, then kept the path to ordering short. "Order Now" buttons sit at the top, middle and end of the page and go straight to their online ordering system. The menu is split into clear categories (Burgers, Wraps & Cheese Steaks, Loaded Fries, Chicken & Sides, Sweet Ville) so customers can find what they're craving in a couple of taps. TikTok and Instagram links tie the site back to where their audience already hangs out.
Result
A polished brand site that feels like a bigger chain, with direct online ordering one tap away on every screen. That gives Burgerville a way to take orders through their own channel instead of relying only on delivery apps.
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